Sending an email newsletter can seem like a chore sometimes. Coming up with content can sometimes feel like a neverending to-do list. The questions of what purpose does it serve, and the even bigger question of who even reads it might be plaguing your mind. Rest easy knowing that all that hard work will pay off if you curate your newsletter to be the best it can be.
Advantages Of An Email Newsletter
Email newsletters are a great way to stay connected with donors, volunteers, and people who are interested in your cause. Showing up in their inbox on a regular basis keeps you at the forefront of their mind which then leads to higher involvement in your organization.
Easy To Share
Readers are able to quickly and easily share your newsletter with family, friends, or supporters of the same cause with a simple click of a button. This opens up the range of your audience and can get your organization’s name out, think of it as free marketing.
Simpler And Cheaper Than Direct Mail
The expenses of printing and postage that come from direct mail are non-existent with email, as well as the time-consuming process of stuffing envelopes. Email requires much less prep work and can be sent out quickly.
Content For Newsletters
Coming up with content ideas can be a daunting task, one that sometimes feels never-ending. It is easy to get into a repetitive motion but here are a few ideas to keep things fresh.
Distribute Educational Content
Educate readers about what your nonprofit is about, use your newsletter to share your cause. This is an excellent opportunity to explain more, engage your audience, and show that you know what you are doing.
Include events that you are host, sponsoring, or participating in to gain traction to those events. This would be a great time to share information on any fundraising events, charity events, or client events your nonprofit is involved in.
Share Volunteer Opportunities
Similar to promoting your events, share about opportunities readers have to volunteer whether it be at an event previously mentioned or in other forms. Share about it so that those who have an interest in getting involved with your nonprofit know-how they can do that.
Share Organizational Successes
Everyone loves a good success story, share examples of your organization’s successes whether that be through client testimonials and stories, or event successes, highlight volunteers or the difference that your nonprofit has made in the community.
Thank Donors And Supporters
A newsletter is a great place to recognize your donors and supporters. It not only shows that your organization appreciates their involvement but encourages not only them but others to do so in the future. You might even include how that donation will help your nonprofit.
Highlight Ways To Donate
Motivate your readers to make a donation by making the process as simple as a click of a link. Somewhere in your newsletter includes the link that takes them straight to your organization’s donation page. If the hard part of getting there is done, readers could be more inclined to make a donation.
Benefits of Newsletters
Producing a quality email newsletter for your nonprofit can help maintain the relationships that you have created in your community, bring attention to your nonprofit’s events and volunteer opportunities, and even be a source for bringing in donations to your organization. The best thing about email newsletters is there are lower costs and less time invested in the overall process versus sending your newsletter through the mail. One thing to note is to remember to not send your email newsletter to people unless they have subscribed or given permission for your organization to do so.